The first question that needs to be answered before commencing any web site development, is the "Why do I need a web site?" question. If it was a bit difficult to to formulate a compelling answer to this question several years ago, then today, at times when the Internet network is actively developing and access to it is becoming ever cheaper, here are arguments in favour of having a web site:
Web site has a one-off development cost. The web site, developed professionally, functions independently and does not require extensive qualified maintenance. The cost of developing a business web site is usually much lower than cost of advertisement in the media.
Web site in an effective way to reach a global audience. In contrast to the traditional advertisement in the media, your site can be easily accessible from any place in the world. A quantity of visitors to the web site will be constantly growing with the correctly conducted advertising campaign.
Web site is accessible 24 hours a day, 7 days a week, 365 days a year. Fulfilling the functions of the qualified colleague, your site does not require wages, NI contributions, holidays and overtime pay.
Web site contributes to cost reduction. Web site can help you to cut down your expenditure and time spend on advertisement, printing and distribution. Furthermore, web sites decrease communication costs (telephone, faxes, etc.) and allow to organise work more effectively.
Web site can be useful in any part of modern personal or business relationships. Here are just a few functions, performed by the web site:
- Promotion of a company, products, initiative or a cause;
- Providing instant access to up-to-date information;
- Creating favourable image;
- Attraction of new clients and partners;
- Simplifying communication with representatives, dealers, resellers or friends;
- Significantly reducing costs of advertisement and communication;
- Strengthening company's positions in the competitive markets;
- Optimisation and automation of business processes.
The creation of the Internet/Web presence is an indispensable exercise in any organisational development. Of course site is not the first-need attribute, just as business cards, telephone, presentable office, presentable office and the like. However, majority of people have already formed the opinion that any company, organisation, initiative or a product must have web sites. Therefore, we can go as far as saying, web site absence does damage your image.